电子产品销售CRM系统分析

加拿大Assignment代写范文:“电子产品销售CRM系统分析”，这篇论文主要描述的是msc集团是一间香港成立的中小型企业，通过了数十年的发展历程，msc集团已经发展成为了一家高科技电子产品制造企业，拥有着诸多子公司，msc集团也从最初的电子产品制造开始向房地产、游戏、艺术绘画等方面的发展，依靠中国大致的制造优势，开拓海外的市场，迎合用户需求，满足用户期望，实现企业与客户间的双赢。

Introduction

In chapter 3, it has already planned survey in order to collect data and information about the company situation and the Critical Success Factors for CRM system and implementation as well. This chapter describes the case study company which mainly focus on selling consumer electronics products to foreign market by OEM business, and the companies usually locates in Hong Kong and mainland in China, to identify and analysis this kind of industry situation as well as the current CRM system.

Company Background

MSC Group is small and medium-sized enterprise, which was established in Hong Kong in the year of 1987, it has been experienced more than twenty years development and become a high technology company nowadays.  The core business operates consumer electronics manufacturing and distribution all over the world which is named VINTION Electronics Company Limited. Besides, the group owns several subsidiaries including MSC Industrial Company limited, Art of Nature International Company Limited and so forth. The business not only involves with the electronics, but also arts paintings, Real Estate, 3D online game and so on. The enterprise based in Hong Kong, the head office located in Fuzhou, and other subsidiary company in Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and Xi’an etc. The Vision is based in Hong Kong, rely on China mainland manufacturer and focusing on overseas market. VINTION provides professional sourcing service for overseas clients effectively and efficiency. In order to achieve customers’ perspective and satisfaction and also maintain long-term win-win partnership with customers. The Mission is catering to customers’ need and providing professional sourcing service to meet customers’ expectation, offering innovative and competitive product to enhance the success of clients and adding more value and maximizing customers’ benefits eventually.

VINTION concentrate on R & D own electronic products including digital voice recorder, mp3/4 player and speaker etc. MSC is the own brand name in China. The main business involves in research and development, manufacturing and selling various consumer electronics products all over the world. The factory passed ISO9001 Quality system certification and the product gets FCC, CE, ROHS and CCC approvals. Mainly focus on OEM business in overseas market and customers, and the major market especially in Europe and U.S. including Wal-Mart, MEDION, Circuit City, Support Plus, Optima, MUSTEK and INGO etc.

Organizational Structure

MSC Group is a private-state enterprise, so the owner as president and final decision maker, and also in charge of each branch office in different cities such as Beijing, Shanghai, Guangzhou and Shenzhen and so forth. Below diagram indicates that main structure and each functional department existing in the organization. It can be seen clearly that each business activities and any response from different department should report to the president eventually, and also each department connect with each other and interact together, in order to make sure achieve business objective simultaneously as well as the customer needs and requirements to large extent.

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